Singapore is a dynamic hub for fashion, design, and creativity, offering much more than international luxury brands. The city boasts a thriving local design scene, with homegrown labels and boutiques that capture its multicultural heritage and innovative spirit. From fashion and accessories to home décor and art, exploring Singapore’s local designers and boutiques is a unique way to connect with the city’s creative pulse.
1. The Rise of Singapore’s Local Designers
Singapore’s fashion and design industry has flourished in recent years, with many designers gaining international recognition. Local brands are celebrated for their innovative approaches, sustainable practices, and ability to blend modernity with tradition.
2. Top Areas to Explore Local Boutiques
a. Haji Lane
Known as Singapore’s bohemian enclave, Haji Lane is packed with eclectic shops and independent boutiques.
- What to Find:
- Trendy apparel and accessories at Soon Lee and The Editor’s Market.
- Handmade jewelry and artisanal goods.
- Quirky home décor at Supermama.
b. Tiong Bahru
This charming neighborhood is a hotspot for creative stores and local brands.
- Must-Visit Boutiques:
- Nana & Bird: A curated collection of contemporary women’s fashion.
- Strangelets: Unique lifestyle products and homewares.
- BooksActually: A local bookstore with literary gems and indie publications.
c. Orchard Road
While known for luxury shopping, Orchard Road also features spaces dedicated to local talent.
- Design Orchard:
- A flagship for Singaporean brands offering fashion, skincare, and gifts.
- Notable brands include Beyond The Vines and Binary Style.
3. Notable Singaporean Designers and Brands
a. Ong Shunmugam
A contemporary womenswear label blending traditional Asian textiles with modern designs.
- Specialty: Bold, colorful prints and tailored silhouettes.
- Where to Shop: The atelier is located at Mandala Club.
b. In Good Company
Known for its minimalist yet stylish aesthetic, this brand offers modern apparel and accessories.
- Specialty: Timeless wardrobe staples with unique details.
- Where to Shop: ION Orchard and Jewel Changi Airport.
c. Carrie K.
A jewelry brand redefining luxury with its storytelling designs.
- Specialty: Intricate craftsmanship inspired by heritage and culture.
- Where to Shop: National Design Centre or online.
4. Sustainable and Ethical Brands
Singapore’s design scene increasingly emphasizes sustainability, with many brands focusing on eco-friendly practices.
- Etrican: Pioneers in sustainable fashion using organic materials.
- Matter Prints: Ethically produced clothing that celebrates traditional craftsmanship.
- OliveAnkara: African-inspired fashion with a commitment to slow fashion principles.
5. Artisanal Markets and Pop-Ups
Keep an eye out for artisanal markets and pop-up events showcasing emerging designers and makers.
- MAAD (Market of Artists and Designers): Features original creations from local artists and crafters.
- Boutique Fairs Singapore: A biannual event highlighting Singaporean and regional talent.
- Public Garden: A marketplace connecting indie brands with shoppers.
Conclusion
Singapore’s local designers and boutiques offer an exciting glimpse into the city’s vibrant creativity. Whether you’re hunting for a unique fashion statement, handcrafted jewelry, or thoughtfully designed homewares, these local gems provide a shopping experience unlike any other. Exploring Singapore’s creative landscape not only adds depth to your travel experience but also supports the city’s burgeoning design community.
