The Italian Riviera is a stretch of coastline along the Ligurian Sea, known for its dramatic cliffs, picturesque villages, and crystal-clear waters. While Cinque Terre is the star attraction, the region is filled with hidden gems and scenic wonders that will captivate any traveler. From the colorful cliffside villages of Cinque Terre to charming seaside towns and lush landscapes, the Italian Riviera offers a perfect blend of natural beauty, rich culture, and delicious food. Here’s a guide to exploring the Italian Riviera, from Cinque Terre to beyond.
1. Cinque Terre: The Heart of the Riviera
Cinque Terre, meaning “Five Lands,” consists of five stunning villages perched on cliffs overlooking the Ligurian Sea: Monterosso al Mare, Vernazza, Corniglia, Manarola, and Riomaggiore. Each village has its unique charm, offering a glimpse into traditional Italian coastal life.
- What to Do:
- Hiking the Sentiero Azzurro (Blue Trail): The best way to experience Cinque Terre is by hiking the famous Blue Trail, which connects all five villages. The trail offers breathtaking views of the sea and the colorful houses dotting the cliffs.
- Visit the Villages: Wander the narrow, winding streets of each village. Monterosso has sandy beaches and a relaxed vibe, while Vernazza is known for its beautiful harbor and vibrant buildings. Manarola and Riomaggiore offer postcard-perfect views, and Corniglia, perched high on a hill, provides panoramic vistas.
- Swim in the Ligurian Sea: The crystal-clear waters of Cinque Terre’s small beaches are perfect for a refreshing swim. Monterosso has the largest beach, but the others offer more secluded, rocky spots.
- Best Time to Visit: Late Spring (May-June) and Early Fall (September-October) for pleasant weather, fewer crowds, and vibrant landscapes.
2. Portofino: A Glamorous Seaside Town

Just a short distance from Cinque Terre, Portofino is one of the most glamorous towns on the Italian Riviera. Known for its luxury yachts, upscale boutiques, and colorful harbor, Portofino is a favorite of celebrities and travelers seeking a chic escape.
- What to Do:
- Explore the Harbor: The picturesque harbor, lined with vibrant buildings, is the heart of Portofino. Take a stroll along the marina, enjoy a coffee at one of the waterfront cafes, or simply sit and watch the boats.
- Castello Brown: Visit this 16th-century castle perched above the town for stunning views of Portofino and the surrounding coastline. The castle also hosts art exhibitions and offers a glimpse into the area’s history.
- Walk to the Lighthouse: A short, scenic walk from the harbor will lead you to the Portofino Lighthouse, where you can enjoy panoramic views of the Mediterranean Sea.
- Best Time to Visit: Late Spring or Early Fall when the weather is still warm, and the crowds are manageable.
3. Santa Margherita Ligure: A Tranquil Seaside Retreat

Just a 10-minute drive from Portofino, Santa Margherita Ligure is a quieter, more relaxed alternative. This charming town offers stunning coastal views, palm-lined promenades, and beautiful beaches.
- What to Do:
- Relax at the Beach: Santa Margherita Ligure has several lovely beaches, perfect for sunbathing and swimming. For a more tranquil experience, head to Paraggi Beach, a small, sheltered bay.
- Villa Durazzo: Explore the beautiful Villa Durazzo, a historic villa with lush gardens and a panoramic view of the town and coast.
- Take a Boat Trip: The town is a great base for taking a boat trip along the coast to visit other nearby spots like San Fruttuoso, a secluded abbey accessible only by boat or hiking.
- Best Time to Visit: Spring and Fall for mild temperatures and fewer crowds.
4. San Remo: The City of Flowers

Located on the western edge of the Italian Riviera, San Remo is known as the “City of Flowers” because of its lush gardens and mild climate. Famous for its annual music festival, San Remo is a vibrant town with a mix of art, culture, and nature.
- What to Do:
- Visit the San Remo Casino: If you’re feeling lucky, try your hand at the San Remo Casino, one of the oldest in Italy.
- Explore the Old Town: Wander through the charming Pigna district, with its narrow streets and colorful houses. You’ll also find the Russian Orthodox Church, a unique architectural gem in San Remo.
- Walk Along the Promenade: The coastal promenade offers scenic views of the Mediterranean, with beautiful gardens and beach clubs along the way.
- Best Time to Visit: The spring months (March to May) are ideal, with the town’s flower gardens in full bloom and pleasant weather.
5. Imperia: The Olive Capital

Further down the Riviera, Imperia is a picturesque town known for its olive production. It’s an excellent destination for those who appreciate the culinary side of the Italian Riviera.
- What to Do:
- Visit the Olive Oil Mills: Learn about the region’s olive oil production by visiting local olive mills. You can even take part in tasting tours, where you’ll sample some of the finest olive oils.
- Explore the Old Town: Imperia has a charming old town with narrow streets, historic buildings, and beautiful squares. Don’t miss the Cathedral of San Maurizio, with its impressive baroque architecture.
- Hike the Coastal Trails: The surrounding hills offer excellent trails with stunning views over the coastline and olive groves.
- Best Time to Visit: Fall (October-November) when the olive harvest season is in full swing.
Conclusion: A Coastal Paradise
The Italian Riviera is a region of exceptional beauty, offering everything from dramatic cliffs and charming villages to tranquil beaches and lush landscapes. Whether you’re exploring the iconic Cinque Terre, relaxing in Portofino, or indulging in local olive oil in Imperia, there’s something for every traveler. With its mix of natural wonders, rich history, and Mediterranean charm, the Italian Riviera is a must-visit destination for those seeking an unforgettable coastal adventure.